Client Description
Wovenscapes - Masterpieces of creative weaving is a brand created by Dinesh Kurekar. He is a Textile Artist from India. Dinesh Kurekar has practiced and mastered the skill of weaving art for the last four decades, India's only weaving artist Dinesh Kurekar's tapestries is the pride of several notable personalities and galleries. Dinesh Kurekar's early works were done in oil and acrylic. He took a great interest in tapestry and carpet techniques with different styles, which soon led him to create a new world in the weaving field. The three dimensional effect he brings out in his works as well as his beautiful colour compositions set his weaving apart. He has won much acclaim and many awards with his woven masterpieces in different styles and techniques. By personally hand-weaving (without the use of machinery or tools), each of his creations reflect his emotions, making each work a unique piece.
My Role
I was the Visual Designer on the project from start to finish. The design is simple, clutter-free, and to the point. I also designed print media such as posters and brochures that were used in many art exhibitions and on social media, helping to connect more with the audience and clients. I designed a new website to establish his image as a professional and provide a real boost to his creative business. The challenge was to use it in a balanced way without making the design look cluttered and keeping accessibility in mind.
I also managed a team, built and maintained relationships with clients and agents, oversaw all design and strategic aspects, and successfully organized art exhibitions in prestigious galleries. Additionally, I provided expert advice on Wovenscapes paintings tailored to client preferences, particularly for corporate environments and high-end restaurants. I collaborated with brands and organizations on comprehensive digital design projects.
Visual Design
On the Home Page, the first fold emphasizes various categories available for user selection. The design prioritizes transparency, ensuring all information is clear for informed decision making. The layout features cleaner designs with improved information grouping. Additionally, a brands and organization section has been added, along with a display of the number of exhibitions held over the year. A chatbot has been integrated, offering features such as automated responses to FAQs and the ability to schedule appointments through the chat interface.
Since Wovenscapes is a new platform, our primary goal is to help users become familiar with and trust it. To achieve this, we have incorporated a section of testimonials from actual famous buyers on the homepage, showcasing the platform's credibility. Additionally, we have added direct links for Instagram, Facebook, and YouTube to enhance user engagement and accessibility. These features aim to create a more interactive and user-friendly experience, fostering a sense of trust and familiarity with Wovenscapes.
On the Painting Detail Page, we have included images of the paintings from different angles to help users visualize how the artwork will look. Additionally, we explain the process behind each unique piece of art and provide details such as dimensions, code, price, and other relevant information. This comprehensive approach aims to provide users with all the necessary details to make an informed decision about the artwork.
On the Painting Detail Page, we have included images of the paintings from different angles to help users visualize how the artwork will look. Additionally, we explain the process behind each unique piece of art and provide details such as dimensions, code, price, and other relevant information. This comprehensive approach aims to provide users with all the necessary details to make an informed decision about the artwork.
Additionally, we have added a new link on the Painting Detail Page where users can request more images of the selected piece of art. By submitting a form, users can get a closer look at the artwork, enhancing their browsing experience.
The Contact Us page includes details such as the address, mailbox, and phone number for direct contact. Additionally, a small form is available for users to fill out with their name, email, and message, enabling them to connect directly through the website. This feature enhances user engagement and facilitates seamless communication with Wovenscapes.
What I learned during this project
This project has been instrumental in my professional growth as a designer. It has taught me to not only focus on aesthetics but also on creating designs that are user-friendly and scalable. I have learned the importance of understanding the profile, project overview, and exact goals and objectives of the brand, which has helped me tailor my designs more effectively.
Additionally, my role as an organizer of art shows has provided me with valuable experience in dealing with clients and advising them on their art collections. This hands-on experience has deepened my understanding of the art world and honed my skills in client interaction. Furthermore, achieving a significant sales profit last year and contributing to the brand's matric and profile has been a rewarding experience, showcasing my ability to not just design, but also to impact the business aspect positively. Overall, this project has been a pivotal learning experience that has enriched my skill set and professional journey.
This project provided me with valuable insights into the evolving art industry and the increasing recognition of artists and their creations. I gained an understanding of how organizations are collaborating with artists, which has deepened my knowledge of the art worlds dynamics.