Georgia-Pacific is a major U.S. company that makes paper, tissue, packaging, and building materials. Their popular brands include Brawny paper towels, Angel Soft tissue, and Dixie cups and plates. They also produce cardboard boxes, plywood, and lumber used in homes and offices. The company focuses on quality, sustainability, and innovation to serve both households and businesses across North America.
GP Pro
Products for offices, foodservice, healthcare and more.
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Building Products
Wood and gypsum materials.
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Packaging
Containerboard, corrugated packaging and padded mailers.
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Consumer Products
Bath tissue, paper towels and livingware.
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Cellulose
Pulp products for a variety
of uses.
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Waste Diversion Technology
Recover and sanitize valuable
raw materials.
Project Overview
To design a new website for Georgia-Pacific based on their older version, refreshing the overall look and feel for the GP Pro e-commerce platform. I led this project on the UI front, collaborating with the UX team to build better strategies and introduce new features for an improved user experience. We also worked on Vanity Fair and Brawny, which are sub-brands of Georgia-Pacific, ensuring design consistency and a cohesive brand identity across all platforms.​
Main Design Objectives
We focused on making the website easy to use and visually appealing. The main goals were to help users clearly buy products from different categories, organize information neatly, and make navigation and search simple. We ensured all details were clear for better decision-making, kept the design aligned with the brand, and made it work smoothly on all devices. User feedback was used throughout to improve the overall experience.
Some of the redesigned pages
Category Page
We discussed and worked on various feature Implemented design strategy for improved features: We focused on improving features that would help users clearly order the product, ensuring a seamless and intuitive shopping experience. add this as a point in design process
- Select Product - checkbox allows users to compare products side by side, aiding in decision-making.
- Efficient Product Management: The Add to List icon enables users to save product details for later reference, improving organization.
- Improved Product Visibility: The grid and list views provide clear product choices, enhancing the browsing experience.
User-Focused Design: These features prioritize user needs, making it easier for them to find, compare, and manage products.
Consistent User Interface: The new features seamlessly integrate with the existing design, ensuring a cohesive and intuitive user experience.
Chatbot
The chatbot provides 24/7 support to assist users anytime. It helps users find products through search and recommendations, tracks orders, and can hand off to a human via live chat when needed. Using natural language processing, the chatbot offers interactive guidance, answers FAQs, collects feedback, supports multiple languages, and delivers personalized responses and suggestions.
Product Detail Page
- Product Images and detailed video on the specifications.
- Important tabs on one screen to avoid scroll.
- Important links like- Share item. Download PDF, and images.
Shopping Cart Page
Creating a simple and clutter-free layout for shopping cart and checkout processes. which helps significantly enhance users buying decisions.
Create Account Page
Create an account page with simple forms and essential fields.
GP Pro Login
GP PRO direct customers can create an account to purchase the latest GP PRO products, access past orders, create product lists, and more. Everything customers need is in one place, under one login.
GP Xpress Login
GP Xpress is GP PRO's platform for distribution operations, sales, and marketing. It enhances efficiency, transparency, and support throughout the order and fulfillment process. Members can easily manage pricing, view real-time order statuses, and access live chat support, simplifying their experience.
