Home | Priyankadesign

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Hello! I'm Priyanka

Product Designer

I design impactful and engaging visual communication experiences that align user needs with business objectives. My goal is to create designs that are both functional and intuitive, ensuring a harmonious balance between user experience and business strategy.

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Some of the Brands and Organizations I have worked with

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Selected Projects

Project 1

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Parle - Fresh harvest, Branding & Packaging Design

Packaging design for lentils, a new product category for the brand Parle. The range includes three main variants, and the packaging was designed to look premium, create recall and add shelf value. Additionally also worked on the concept, logo and illustrations for the packaging design, further enhancing the visual appeal and brand identity of the product.

GP Pro - Georgia Pacific

Redesigned the e-commerce website to build better strategies and introduce new features for an improved user experience. Georgia-Pacific is one of the world’s leading manufacturers and marketers of bath tissue, paper towels and napkins, paper-based packaging, building products, and related chemicals, with industrial and manufacturing facilities across North America.

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Paper Boat Drinks - Packaging Design

Packaging design for a range of simple and healthy drinks, which promised familiar tastes, with a side of nostalgic childhood memories and visual language to communicate the simplicity and purity of the drinks, with colours inspired by nature, simple visual landscapes, and a conversational tone. Leaving you feeling nostalgic, something that the brand is all about.

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Cafune - farm fresh bites

The task involved packaging design with concept, logo creation, and campaigns for Cafuné, a farm to pack brand offering freeze dried fruit treats grown in farms. The packaging features fresh, clean visuals that emphasize quality and authenticity, making the products appealing and easy to understand for health conscious consumers.

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U.S. Bank

U.S. Bank offers a wide range of financial services, including personal and business banking, wealth management, investment services, and corporate banking. It serves both individual customers and businesses of all sizes. U.S. Bank offers online and mobile banking platforms that allow customers to manage their accounts, make transactions, pay bills, and access various banking services from their computers or mobile devices. (Coming Soon)

Swym - Design System

The Swym From pixel wars to design harmony. This case study dives deep into the transformation of the Swym design system, Explores how we tackled inconsistencies, streamlined workflows, and built a foundation for future-ready design.

Project 2

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AND Anita Dongre

AND is a contemporary western wear brand by Anita Dongre that offers a wide range of fashionable clothing for women. Transforming the shopping experience for one of India's leading fashion brands AND. Enhancing AND's online presence with unique design elements Introducing user friendly features to boost engagement on the AND e-commerce platform.

Konica Minolta - CRM Web Application

User contributed to a CRM Web App for Konika Minolta, enhancing the Configure, Price, and Quote CPQ process. Konika Minolta, a Japanese multinational tech company based in Tokyo with a global presence in 49 countries, specializes in business and industrial imaging products like copiers, printers, and digital print systems. The project focused on improving customer experience for their US operations through digital solutions.

Project 4

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Wovenscapes - Masterpieces of Creative weaving

Website Design for an artist who has practiced and mastered the skill of weaving art for the last four decades, aimed to be professional and provide a significant boost to his creative business. The challenge was to maintain a balanced design that avoids clutter while prioritizing accessibility. This project involved creating the website, developing a strategy, and organizing its implementation.

Jeevanrekha -Website Design for Ayurvedic Brand

Creating engaging and user friendly experiences on our Ayurvedic pharmacy website involves simplifying navigation, adding personalized features, clarifying health services, incorporating accessibility tools, and gathering user feedback. These enhancements are designed to ensure our digital platform is intuitive to the needs of our users. (Coming Soon)

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