Paper Boat | Priyankadesign

Paperboat_Branding_Elephant+Design+1_edi

Drinks & Memories

About

Paperboat is a brand of traditional Indian beverages and foods produced and marketed by Hector Beverages, which is headquartered in Bengaluru, India, and was launched in August 2013. The product consists of a wide range of traditional, indigenous Indian drinks spanning from Aam Panna, Jaljeera, and Aam Ras to Thandai, Kokum, and Panakam. The company aims to preserve traditional recipes while using innovation to make the ethnic Indian drinks accessible to an urban market. It proudly boasts of its non-use of artificial coloring or preservatives in its products unlike other manufacturers in the market and hence has been given the title of an ethical beverage brand.

Objective

To create a packaging system that emotionally connects with consumers by blending Paper Boat’s traditional Indian flavors with modern design. It will stand out on shelves, build brand recognition, and be flexible for future product expansions while maintaining consistency.

My Role

My role included concept development, competitor packaging research, material exploration, mood board creation, and final packaging design. We researched competitor packaging, created mood boards and sketches to explore design concepts, and experimented with different shapes and forms. I worked closely on selecting colors, typography, and graphic elements to create a distinctive visual identity. The final design focused on achieving a natural, matte look that reflected Paper Boat’s nostalgic and authentic brand story.

The Focous

Unique Packaging System: Created a unique packaging system for the ethnic beverage startup Paper Boat that fits its equally unique, niche proposition.
Experience Communication: Communicated the Paper Boat experience by combining intensely familiar tastes with nostalgic memories.
Traditional and Contemporary Blend: Blended the unadulterated traditional goodness of Paper Boat’s promise in a contemporary package that would appeal to its target audience.

The Design

Brand Development: Since Elephant built the brand from scratch, including its nomenclature, the packaging echoed its origins, values, and story in the way that best fit the narrative.
Design Language: The colorful, caricatured design language was utilized to capture the nostalgia of the target audience’s childhood memories.
Packaging Elements: Utilized every element of the packaging, from the back of the pack to the lining, in order to enhance brand recall.
Flexibility: Created a visual language that was so flexible that it could be instantly modified to accommodate their ever-increasing roster of flavors and product ranges.